Enchanting Kids with Character Magic

Problem

Ready Steady Go Kids, who offer movement and sports programs for young children, wanted to develop their own cartoon mascot characters after previous success with licensed characters. The aim was to further engage their participants with these characters via animation and physical mascots at events.

Solution

The project leveraged generative AI to create a diverse range of character styles, which were refined through client collaboration into four characters, each with distinct traits and personalities. These characters were then skillfully modelled and animated in a series of engaging, story-driven sequences to resonate with children. The use of motion capture technology ensured the movements were authentic and relatable, translating real athletic motions into character actions to both entertain and instruct.

Outcome

The introduction of these characters led to unprecedented engagement levels on social platforms and in program participation. Franchises globally expressed interest in developing localised versions of these characters, illustrating the success and scalability of the concept.

Client

Ready Steady Go Kids