Interactive Gaming Social Engagement

Problem

Ego Pharmaceutical sought an innovative method to engage audiences and enhance brand interaction on social media platforms, focusing on the often overlooked and stigmatised topic of tinea.

Solution

The proposed solution was a casual, interactive game inspired by the engaging dynamics of the ‘Buck Hunter’ arcade classic. The game concept, themed around tinea awareness, allowed players to ‘treat’ animated representations of the condition in a fun and interactive setting, aiming to educate while entertaining.

Outcome

Although the game concept was not fully realised, it represented a forward-thinking approach to health education, demonstrating potential for future engagement strategies that combine entertainment with informative content.

Client

Ego Pharmaceutical

Agency

Commercial Eyes