Jerky Meets WWE Excitement
Problem
A a sponsor of the World Wrestling Entertainment (WWE) event in Melbourne Jack Links Beef Jerky sought to to maximise brand visibility by creating a memorable animation to show on the large screens within the arena, live during the event.
Solution
Colour Andre created the concept of a fake entrance announcement. Capturing the audience’s attention using the same introduction method as for new fighters. Embracing the high-energy environment of WWE, this adrenaline-pumping motion graphics video seamlessly integrated into the event experience, resonating with the excitement and engaging attendees while highlighting the brand.
Outcome
The engaging video content significantly boosted Jack Links? brand presence at the event, aligning perfectly with the audience?s energy and expectations and creating memorable brand interactions that enhanced overall engagement and recall.
