World-class 3D Medical Visualisation
Problem
4DMedical needed to visually convey the intricate processes of their lung scanning technology on large displays for exhibitions and their headquarters. The challenge was to create animations that accurately represented their technology, whilst still being engaging to viewers and effectively communicating the technology to a non-technical audience.
Solution
Leveraging a decade of partnership, Colour Andre, alongside Hello-Lux, crafted high-definition 3D animations that visualised the technology’s capabilities dynamically. Beginning with detailed airflow representations and transitioning to the heat map view, these animations distilled complex data into an accessible visual narrative.
Outcome
The animations became a centrepiece at trade shows and the Melbourne head office, drawing significant attention and facilitating discussions with potential clients and partners. This visual engagement tool not only reinforced 4DMedical’s brand as a leader in medical innovation but also played a crucial role in conveying the sophisticated nature of their technology to a broader audience.
Client
- Campaign Large Screen Animation
- Year 2022
- Outputs 3D Modelling, Animated Video, Art Direction, Motion Graphics
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