Press campaign
Outdoor installation
Behind the scenes retouching process
Cracking Imagery to Energise a Campaign
Problem
Melbourne Storm needed to maintain their team?s branding and fan engagement, facing the challenge of repurposing existing imagery for a fresh start.
Solution
Colour Andre took on the delicate task of retouching a pivotal team photo, enhancing its quality and suitability for the new branding direction, while navigating the sensitivities surrounding the club?s circumstances.
Outcome
Despite the eventual campaign halt, the retouching work demonstrated Colour Andre?s ability to adapt and innovate under pressure, producing high-quality visuals that could have supported Melbourne Storm?s brand rehabilitation.
