Problem
4DMedical aimed to secure a significant grant to develop a pioneering lung scanner that minimises radiation during scans. With nothing more than a list of components and 12 weeks before a major government presentation the challenge was put to Colour Andre.
Solution
Putting on our product design and engineering hat, Colour Andre developed an initial draft concept for the lung scanner. This concept was further developed into a life-size foam mockup, outfitted with operational features like monitors, lights, and internal speakers to mimic the scanner’s noise during use. This prototype underwent extensive testing at Monash University’s R&D department to refine its design and functionality.
Following this initial phase, an experienced industraial design team took over with Colour Andre being re-engaged to create updated animated walk-throughs of the product. These animations were crucial in illustrating the operational capabilities and advanced technology of the scanner, aimed at securing the final round of government funding.
Outcome
The effective demonstration of the prototype and subsequent animated presentations led to the successful awarding of the largest medical technology grant of its type in Australia. This funding enabled the establishment of a production facility in Port Melbourne, significantly expanding 4DMedical?s capabilities and solidifying its position in the global medical technology market. The new scanner became a central component of their hardware division, demonstrating the project’s substantial impact on the company?s growth and innovation trajectory.
Share