Visualising Patient Segments

Problem

4DMedical needed to communicate its lung scanning technology’s applicability across diverse patient segments and industries, requiring imagery that resonated with each distinct group.

Solution

A detailed segmentation strategy was employed to identify and create tailored imagery for each sector, utilising a glass pane with futuristic visuals, integrated with 4D scan data to show a high-tech feel. The project managed a vast array of technical and creative demands, from sourcing appropriate costumes to simulating various patient conditions, ensuring a broad yet specific appeal across materials.

Outcome

The resulting imagery dramatically enhanced 4DMedical’s market resonance, particularly in sectors such as defence, where specific imagery facilitated significant contract wins. The project’s success underscored the power of targeted visual communication in healthcare marketing, providing a robust foundation for the client’s continued expansion and industry recognition.

Client

4DMedical