Viral Unlimited Creativity

Problem

Jack Delosa sought an innovative way to promote his book “Unwritten,” aiming to capture the essence of its content while engaging a wide audience on social media. The challenge was to distil complex business concepts into compelling, easily digestible animated segments that resonated with viewers and spurred book sales.

Solution

Colour Andre produced a series of animated videos, each based on key insights from “Unwritten.” By combining spoken word pieces with striking illustrations and animations, these videos transformed Delosa’s business strategies into captivating visual narratives. The approach not only highlighted key book themes but also leveraged social media’s preference for dynamic content, maximising shareability and audience reach.

Outcome

The videos achieved significant traction on social media, notably on Jack Delosa’s Facebook page, amassing over 1 million views and 20,000 shares within the first four weeks. This exceptional engagement not only bolstered the book’s visibility but also established these animated pieces as a benchmark for content marketing in the business sector.

Client

The Entourage