Cutting-Edge Hologram Exhibit

Problem

4Dx needed to stand out amidst numerous exhibitors and convey their groundbreaking lung imaging technology effectively by captivate and engage conference attendees at the ATS International Conference 2019.

Solution

As part of the overall booth design Colour Andre incorporated cutting-edge hologram technology, to creating an immersive experience that highlighted 4Dx’s innovation and attracted significant attendee interest. The hologram display used a physical 3D printed set of lungs in the middle of the unit, with meticulously prepared and test animations showing the 4Dx technology projected onto the glass to give the effect of a hologram interacting with the lungs.

Outcome

Smart attendee tracking technology confirmed that the 4Dx booth achieved the most foot traffic of any booth within the exhibition. Beating out much larger and more expensive booths. Significantly higher lead quality, and enthusiastic feedback, enhancing 4Dx’s brand visibility and industry positioning while facilitating greater engagement with their technology.

Client

4Dx