Insightful Alcohol Awareness
Problem
The Mental Health Commission and Curtin University’s McCusker Centre aimed to educate the public about the risks associated with excessive alcohol consumption through the ‘Glassbody’ campaign. The challenge lay in condensing this critical health information into bite-sised content that would resonate with a social media audience, prompting reflection and informed decision-making.
Solution
Colour Andre crafted nine succinct explainer videos, each distilling complex health information into under 15 seconds of quirky, understandable content. By adopting a creative and direct approach, these videos highlighted the consequences of excessive drinking and the benefits of moderation, delivering the campaign’s key messages in an engaging, accessible manner.
Outcome
The explainer videos were instrumental in amplifying the ‘Glassbody’ campaign’s reach and impact on social media, effectively conveying important health messages to a broad audience. Their success underscored the value of tailored, concise content in public health communication, driving awareness and fostering informed choices regarding alcohol consumption.
Client
Agency
- Campaign Public Awareness Social Media Campaign
- Year 2018
- Outputs Animated Video, Explainer Video
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