Rejuvenating a Wellness Brand
Problem
Puremedic, with its cult favourite Qiara Pregnancy and Breastfeeding, needed to rejuvenate one of its companion products, Qiara Adult, to reframe it from a niche, conditional remedy to a daily wellness essential.
Solution
An extensive rebranding strategy, driven by insightful market analysis and creative reimagining, introduced ‘Qiara Everyday’ a name symbolising daily wellness beyond the traditional lifecycle stages used for the other product brands. The refreshed branding was complemented by a vibrant visual language, targeted messaging, and an engaging digital presence, fostering a new consumer perception and daily usage habit.
Outcome
The relaunch catalysed a significant uplift in sales, establishing Qiara Everyday as new a market staple. This transformation not only gave the brand more strength but also demonstrated the profound impact of a strategically pivoted brand presence, fostering broader consumer adoption and enhancing brand loyalty.
Client
- Campaign Qiara Everyday
- Year 2024
- Outputs Art Direction, Brand Messaging, Brand Style Guide, Creative Strategy, Master Language Guide and Deck, Packaging, Print Collateral, Social Media Assets, Visual Identity System, Website
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